Digital Marketing Specialist / 100%

Open position in Kägiswil, Switzerland

For our department Corporate Business Development by the Leister AG we are looking for a resilient, customer- and solution-oriented personality with analytical skills and data-driven thinking. The core mission of this position is conversion optimization, data analytics, and coordination of global digital advertising channel development.

Digital Marketing Specialist 100%

Your duties:

  • Responsible for the maintenance and further development of Google Ads (Search, Display, Video) and identifying further advertising potential (e.g. Bing Advertising) across all corporate websites
  • Conduct testing, collect and analyze data, identify trends and insights to drive maximum ROAS in paid digital advertising activities.
  • Monitoring, analysis (reporting) and optimisation of the defined KPIs (Key Performance Indicator) and the conversion definitions of all corporate websites and shops
  • Development of search engine optimization (SEO) strategies based on analysis data and initiation of customer-oriented content adjustments.
  • Write compelling, optimized website content, including blog posts and page descriptions.
  • Creation of customer-oriented advertising copy and coordination of SEA-optimized translation

Your profile:

  • Technical and/or business education
  • Advanced training in online marketing (SEM, SEO, SEA), digital analytics and web publishing
  • Adept at performance marketing, conversions, and online customer acquisition.
  • Proven SEM experience and management of PPC campaigns on Google, Yahoo and Bing.
  • Knowledge of agile project management (experience with Jira desirable)
  • Stylish German and very good written and spoken English skills

What you can expect

  • Exciting work in a market-leading, international company
  • Collegial and helpful interaction with a cultivated "you" culture
  • Versatile tasks in an innovative and dynamic technology environment
  • Annual working hours, flexible working hours and possibility of home office
  • Detailed and professional introduction for the optimal start

Marion Mischler is looking forward to receiving your complete application documents.

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your contact
Marion Mischler

Marion Mischler works as Manager Human Resources at Leister AG. As the contact person for Leister Technologies AG, she is responsible for employee recruitment, employee support and employee development.