Head of Digital Marketing and E-Commerce
For our Digital Marketing and E-Commerce division at Leister AG, we are looking for an independent, motivated individual with a flair for digital strategies, data-driven marketing, and innovative technologies. You know how to lead an international team, drive global initiatives, and actively develop the digital customer experience.
Your tasks
- Management of the international digital marketing and e-commerce team
- Technical support for local marketing organizations worldwide
- Responsibility for the global online marketing and social media budget
- Further development, implementation, and optimization of the digital marketing strategy
- Business product owner for the Leister Group websites (including budget responsibility)
- Establishing and expanding digital marketing analyses and reporting structures
- Helping to shape the customer experience across all web platforms
- Identifying growth opportunities through data analysis and market trends
- Ensuring quality and adherence to best practices across all digital channels
- Supporting predictive analytics, business intelligence, and CIP processes
Your Profile
- University degree in business administration, marketing, or similar fields
- Several years of professional experience in digital marketing/e-commerce (B2B2C experience is an advantage)
- Experience in project and/or change management
- Expertise in digital analytics (e.g., Google Analytics) and social media
- Experience with modern AI tools
- German and English: very good written and spoken skills
What to Expect
- Exciting work in a market-leading, international company in the canton of Obwalden
- We are surrounded by magnificent mountain scenery with attractive leisure opportunities
- Flexible working time models and up to two days of home office – where possible and appropriate
- Support for further training and opportunities for personal and professional development
- Company cafeteria in Kägiswil and fresh food options in Sarnen
- Attractive benefits, free parking including electric charging stations, showers for athletes, etc.
