Digital Marketing Manager (f/m) / 100%

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 Chennai, India

We are looking for a Digital Marketing Manager based out of Chennai with minimum 3 years of experience. Marketing profile at Leister Technologies will have 80% online and 20% offline tasks. He/She should be an expert to manage e-commerce website, digital marketing activities, and drive all Marketing strategies based on data. He/She will be responsible for managing all SEO activities like Content Strategy, Link building, Keyword strategy to increase rankings on all major search networks, also manage all SEM campaigns on Google and Social Media Channels. He/She should have designing skills to create marketing collaterals when required.

Leister has been synonymous with innovation and new technologies, success orientation, exceptional quality, and sustainable growth for more than 70 years. Every day, countless numbers of our plastic welding products and industrial heating equipment are used worldwide. Our success is made possible thanks to the 900 highly motivated employees who travel the world for our company.

Digital Marketing Manager 100% (f/m) with minimum 3 years experience

Your duties:

  • Own Social media management, from strategy, content creation, execution till monitoring, reporting and optimization
  • Deploying successful marketing campaigns and own their implementation from ideation to execution
  • Drive brand on social platforms on LinkedIn, Facebook, YouTube, Twitter, and Instagram thereby helping in creating in a consistent voice
  • Implementation of effective Google Ad words campaign elements to generate MQLs and drive conversions
  • Optimize keyword phrases to increase organic search traffic
  • Responding to customer feedback and enquiries received through the digital platforms
  • Manage digital campaign assets, landing page development and content, and tracking
  • Manage social media budgets and optimally utilizing it for effective marketing initiatives
  • Translate technical information into engaging, differentiating messages that address diverse customer groups and move them effectively through the buyer journey
  • Deliver optimization and reporting of results against metrics, including use of web analysis tools such as Google Analytics, Email data reports, call volume, leads generated and conversions
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Create and execute monthly emailers and track the performance to optimize it for better results
  • Maintain and monitor the performance of E-commerce website. Manage all advertising and promotional activities
  • Manage PR activities: press releases, success stories, editorials and interviews
  • Manage & execute tradeshow, workshops, and product launch to create brand awareness, drive lead generation and lead to opportunity conversion
  • Produce webinars to engage customers, better understand their pain points and the topics most relevant to them, offer them bite-size learning they can apply on their jobs abetting to conversions
  • Track performance of all campaigns with standard reports
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Coordinate across departments and other regional offices for any creative requirement
  • Create and execute campaigns and creatives for all key categories both ATL & BTL 
  • Visit local markets to gain insights and also find potential dealers for Weldy products
     

Your profile:

  • Basic Degree with minimum 3 years of work experience from similar industry
  • Knowledgeable on the latest communication technologies and mobile app solutions
  • Business fluent in English
  • Knowledge of designing software (Adobe CC / CorelDraw)
  • Understanding of e-commerce business
  • Hands on experience with e-mail campaigning tools
  • Understanding of Digital Marketing Tools & Concepts

We are looking forward to a communicative and determined personality who has marketing flair, is great at networking and appreciates independent work.

Leister India HR is looking forward to receiving your complete application documents.

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Your Contact
Leister Technologies India Pvt Ltd 

Leister Technologies Pvt. Ltd. with its location in Chennai was founded in 2012 as a subsidary of the Swiss Leister Group. With additional sales and service centers in Ahmedabad, Bangalore, Bhopal, Delhi, Hyderabad, Calcutta, Mumbai and Pune, Leister is always close at hand.