Product launch COMET 500 in Morocco by podcast
Recently, he once again had Thami el Masmoudi, our Leister sales and service partner in Morocco, on the phone. That's when the two of them came up with the idea of podcasting the product launch of the COMET 500 GEO automatic welding machine in Morocco. Because they wanted something “official and communicative”. Because of the Corona pandemic, personal meetings and trade fairs on site were not yet an option.
Thami el Masmoudi got the idea for the podcast from a Leister Germany podcast he had seen on various channels. “Yallah”, was Rachid's spontaneous answer. (“Yallah” is a Turkish and Arabic expression that translates, mutatis mutandis, into English as: “Let's go.”) The two then did not take long and produced a Moroccan-Swiss podcast for the Moroccan product launch of the COMET 500. Urs Zimmermann, Digital Media Specialist at Leister Technologies AG, supported them with the video technology from the Leister Academy.